ESPN FIRST TAKE

WHEN ESPN DECIDED TO REVAMP THEIR DAILY MORNING SHOW, COLD PIZZA INTO FIRST TAKE, THEY CAME TO DPd TO CREATE AND CONSULT ON THEIR NEW SHOW’S IDENTITY. THIS TOTAL PACKAGE IS LINKED TO LINES AND MOTION OF OUR ORIGINAL LOGO DESIGN INSPIRED BY THE SPEED, DELIVERY AND PROFESSIONALISM OF ESPN’S BRAND.